SERVICES

>> Plan Development

WCP extends its strategy design services into the development of funding plans and more detailed functional operating plans. Any assignment to write a plan can also include creation of presentation support materials to communicate these plans.

Business Plan – the overall business approach often created for funding purposes. WCP does not develop financials but can provide budgeting in areas of our expertise
Marketing – corporate branding, promotions, product launch, sales support, event calendar
Product Marketing – packaging, market segment adaptation, pricing, market testing, launch
Partners – these plans are specific to individual companies or for a region. They support other strategies and reflect the engagement agreements and expectations between the partners
Distribution and Sales – direct and indirect sales and channel management, on-line programming, management. Plans may include territory, compensation and performance goals
Master Messages – creation of a Master Message Sourcebook
Communications – communications program design including the organization, management, creation, use and tracking of the blend of market communications methods and general budget

Depending upon the purpose of the plan, the work may require individual and team input and approvals. Some plans, particularly those involving new markets or product development, may need market validation. We provide many types of primary research services including focus groups.

Plan Validation Services

WCP provides many types of primary research services including focus groups, survey design and use, in-depth qualitative interviewing, product testing, and consumer preference studies. While primary research is not a core offer of WCP, we are deeply experienced in this art. In areas where we have developed a strategy and operating plan, we are often uniquely qualified to test its assumptions and conclusions with outside stakeholders. We offer research services as supplements to our other assignments with a client.