ABOUT US
>> Susan Mills
WCP Founder and Principal Susan Mills is a career strategist experienced in every stage of marketing from concept development through market entry, on-going growth and management. Beginning her career as an entry level journalist with Time, Inc. in 1968, Susan has developed an understanding of how people and ideas make markets work and a skill-set that helps clients effectively tap the market potential of their offers.
Before starting Well-Connected Partners, Susan founded and led the technology strategy and positioning firm of Technology Marketing Partners (TMP) whose focus was on telecommunications and data networking markets. TMP worked on many multi-year assignments, supporting clients to achieve some of the industry’s largest initiatives including the spinout of Lucent from AT&T, shifting Bellcore into Telcordia, helping Cisco and others develop the IP voice communications market, taking Polycom from first product concept through its initial market entry and category leadership. TMP successfully guided over 150 companies, products and initiatives into their target markets between 1991 and 2007.
In 1989, Susan helped pioneer the CTI market (computer telephony integration) as the marketing lead on the Aristacom start-up team. For most of the next twenty years Susan provided executive leadership for industry changing technical and marketing initiatives and innovative sales and distribution channel collaborations. She held continuous leadership positions in national voice/data communications marketing and standards-body associations. Earlier, Susan spent several years in advertising (founding one agency, leading another) and worked for over a decade in consumer marketing, publishing and journalism.
Today Susan’s career interests have shifted from competitive strategies that create a top-dog winner to collaboration strategies where the success of one enriches the well-being of the community. Inspired by Morel Fourman’s values-based collaborative communities and Mohammad Yunus’ social capitalism approaches, Susan’s work is directed toward building a lasting, flourishing environment for people and planet. Susan believes that our combined energy, optimism and creativity can transform today’s concerns for the environment and society into opportunities that realize the just and flourishing world we have dreamed.
In addition to running Well Connected Partners, Susan is engaged in other companies. She founded and is the operating executive of EASE (Environmental Accountability for a Sustainable Earth) www.easeinitiative.com, an on-line/in-person events and product marketing company. She is also a founder and board member of Single Source Synergy www.singlesourcesynergy.com, an IP licensing, ethical governance oversight and financial services company focused on financial sustainability for social enterprises and philanthropies. The work and interests of WCP, EASE and S3 companies are synergistic, creating efficiencies and effectiveness for WCP clients.